Apple iPad

Apple commissioned me to create a flowing illustration for the new iPad Pro, featured during the WWDC 2020 keynote. The artwork was designed to showcase the creative power of the device, bringing a sense of motion, expression and possibility to the product reveal for a global audience.

Credits: Commissioned by Apple

Illustration, Social Media

Apple iPad Pro illustration of a cyclist moving through a vivid mountain landscape, created to showcase fluid motion, colour and creative expression on the device.

CONTEXT

The artwork was created for the launch of the iPad Pro, helping show the product as a tool for creativity, expression and professional-level image making.

APPROACH

I wanted the piece to feel fluid and alive, with a sense of motion that suited the iPad Pro’s speed and flow while still feeling hand-made and expressive.

CONTEXT

The artwork was created for the launch of the iPad Pro, helping show the product as a tool for creativity, expression and professional-level image making.

APPROACH

I wanted the piece to feel fluid and alive, with a sense of motion that suited the iPad Pro’s speed and flow while still feeling hand-made and expressive.

CONTEXT

The artwork was created for the launch of the iPad Pro, helping show the product as a tool for creativity, expression and professional-level image making.

APPROACH

I wanted the piece to feel fluid and alive, with a sense of motion that suited the iPad Pro’s speed and flow while still feeling hand-made and expressive.

Close-up of an iPad Pro displaying the cycling illustration in progress, with an Apple Pencil drawing over the colourful mountain bike artwork.

Apple WWDC keynote screen showing the iPad Pro cycling illustration being presented as an example of creative artwork made for the new iPad release.