Electric comic superhero lighting Audi EV campaign
Electric comic superhero lighting Audi EV campaign

I illustrated a nine-part visual series for Audi’s electric e-tron, imagining a futuristic narrative featuring a hidden lair, supercharged abilities, and a journey through the night. Each artwork contributed to a bold, cinematic campaign built around electricity.

I illustrated a nine-part visual series for Audi’s electric e-tron, imagining a futuristic narrative featuring a hidden lair, supercharged abilities, and a journey through the night. Each artwork contributed to a bold, cinematic campaign built around electricity.

I illustrated a nine-part visual series for Audi’s electric e-tron, imagining a futuristic narrative featuring a hidden lair, supercharged abilities, and a journey through the night. Each artwork contributed to a bold, cinematic campaign built around electricity.

Illustration

Automobiles

Audi

Futuristic nightscape with Audi EV interior by Andrew Archer

Process

In collaboration with MTZHF, I was commissioned to develop a visual campaign for Audi’s fully electric e-tron. Through a series of nine illustrations, we crafted the story of a futuristic superhero’s lair—bringing to life the car’s hidden power, electric identity, and nocturnal journey. This commercial art project fused cinematic storytelling with my illustrative style to create a bold, narrative-driven digital campaign.

Futuristic nightscape with Audi EV interior by Andrew Archer

Process

In collaboration with MTZHF, I was commissioned to develop a visual campaign for Audi’s fully electric e-tron. Through a series of nine illustrations, we crafted the story of a futuristic superhero’s lair—bringing to life the car’s hidden power, electric identity, and nocturnal journey. This commercial art project fused cinematic storytelling with my illustrative style to create a bold, narrative-driven digital campaign.

Futuristic nightscape with Audi EV interior by Andrew Archer

Process

In collaboration with MTZHF, I was commissioned to develop a visual campaign for Audi’s fully electric e-tron. Through a series of nine illustrations, we crafted the story of a futuristic superhero’s lair—bringing to life the car’s hidden power, electric identity, and nocturnal journey. This commercial art project fused cinematic storytelling with my illustrative style to create a bold, narrative-driven digital campaign.

Futuristic nightscape with Audi EV interior by Andrew Archer

Process

In collaboration with MTZHF, I was commissioned to develop a visual campaign for Audi’s fully electric e-tron. Through a series of nine illustrations, we crafted the story of a futuristic superhero’s lair—bringing to life the car’s hidden power, electric identity, and nocturnal journey. This commercial art project fused cinematic storytelling with my illustrative style to create a bold, narrative-driven digital campaign.