2020
2020
2020
2020
2020
2020

AUDI — etron

I illustrated a nine-part visual series for Audi’s electric e-tron, imagining a cinematic story of hidden lairs, supercharged abilities and night-time journeys. Across nine chapters, the e-tron moved through a secret world shaped by electricity, mystery and adventure.

Credits: A collaboration with MTZHF

Illustration, Storytelling, Social Media

Illustration, Storytelling, Social Media

Audi e-tron interior view with a futuristic illustrated city seen through the windscreen, blending real vehicle photography with an imagined electric world.
Audi e-tron illustration showing the electric SUV surrounded by lightning inside a futuristic lair, created for a cinematic social campaign about electric driving.
Front view Audi e-tron illustration with electric energy and bold graphic details, placing the SUV inside a futuristic world built around power and motion.
Close-up Audi e-tron campaign artwork showing the rear of the electric SUV with lightning, motion trails and a futuristic city environment.
Audi e-tron interior view with a futuristic illustrated city seen through the windscreen, blending real vehicle photography with an imagined electric world.
Audi e-tron interior view with a futuristic illustrated city seen through the windscreen, blending real vehicle photography with an imagined electric world.
Audi e-tron interior view with a futuristic illustrated city seen through the windscreen, blending real vehicle photography with an imagined electric world.

CONTEXT

The series was created for an Audi social media campaign, using the e-tron as the centre of a more cinematic and imaginative take on electric driving.

APPROACH

I wanted to build a world where EVs felt exciting and full of energy, not just cars on a road, but vehicles that lived, moved and played inside their own electric universe.

CONTEXT

The series was created for an Audi social media campaign, using the e-tron as the centre of a more cinematic and imaginative take on electric driving.

APPROACH

I wanted to build a world where EVs felt exciting and full of energy, not just cars on a road, but vehicles that lived, moved and played inside their own electric universe.

CONTEXT

The series was created for an Audi social media campaign, using the e-tron as the centre of a more cinematic and imaginative take on electric driving.

APPROACH

I wanted to build a world where EVs felt exciting and full of energy, not just cars on a road, but vehicles that lived, moved and played inside their own electric universe.

Audi e-tron illustration showing the electric SUV on a raised platform inside a futuristic energy lab, surrounded by glowing grids, city forms and electric detail.
Close-up Audi e-tron rear light with illustrated lightning effects, blending vehicle photography with graphic energy to highlight the electric power of the campaign.
Audi e-tron illustration showing the electric SUV on a raised platform inside a futuristic energy lab, surrounded by glowing grids, city forms and electric detail.
Close-up Audi e-tron rear light with illustrated lightning effects, blending vehicle photography with graphic energy to highlight the electric power of the campaign.
Audi e-tron illustration showing the electric SUV on a raised platform inside a futuristic energy lab, surrounded by glowing grids, city forms and electric detail.
Close-up Audi e-tron rear light with illustrated lightning effects, blending vehicle photography with graphic energy to highlight the electric power of the campaign.

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