Planet RS7

AUDI — RS7

For Audi’s RS7 campaign, I created a frame-by-frame visual transformation that begins with photography of the Big Sur coastline. With each image, the landscape and RS7 become increasingly illustrated, gradually evolving into the imagined world of Planet RS7.

Credits: A collaboration with MTZHF / Photography Dave Burnett

Credits: Commissioned by MTZHF / Photography Dave Burnett

Illustration, Storytelling, Social Media

Audi RS7 campaign image showing the red car driving through Big Sur, with layered illustration turning the road and landscape into the futuristic world of Planet RS7.

Audi RS7 interior image with an illustrated Big Sur landscape seen through the windscreen, blending real vehicle photography with the imagined world of Planet RS7.

Audi RS7 artwork showing the red car speeding through Big Sur, with illustrated clouds, road graphics and rolling hills transforming the landscape into Planet RS7.

CONTEXT

The series was created for Audi’s social media campaign, following the RS7 on a journey through Big Sur and turning each image into part of a larger cinematic sequence.

APPROACH

I worked with the photographer’s images and built each scene up in stages, adding illustrated layers, atmosphere and detail until the Big Sur coastline and RS7 had transformed into the world of Planet RS7.

CONTEXT

The series was created for Audi’s social media campaign, following the RS7 on a journey through Big Sur and turning each image into part of a larger cinematic sequence.

APPROACH

CONTEXT

The series was created for Audi’s social media campaign, following the RS7 on a journey through Big Sur and turning each image into part of a larger cinematic sequence.

APPROACH

Audi RS7 illustration showing the red car charging through a graphic Big Sur road scene, with layered colour trails and surreal landscape elements building the Planet RS7 world.

Audi RS7 campaign artwork showing the red car speeding along the Big Sur coastline, with illustrated road graphics and motion effects transforming the drive into Planet RS7.

Wide Audi RS7 landscape illustration showing the car driving along the coast, surrounded by stylised ocean, flowers, rocks and foliage in the imagined Planet RS7 world.

Audi RS7 campaign image showing the red car racing along a coastal road, with illustrated ribbons, road markings and geometric forms blending photography with the Planet RS7 visual world.