I was commissioned to lead the visual storytelling for the 2016 FIA Formula E season, creating artwork for the entire global campaign. Each of the 11 races across 10 countries was brought to life through a custom illustration—drawing on the spirit of each location and capturing iconic landmarks, key drivers, and defining moments from the sport.
I was commissioned to lead the visual storytelling for the 2016 FIA Formula E season, creating artwork for the entire global campaign. Each of the 11 races across 10 countries was brought to life through a custom illustration—drawing on the spirit of each location and capturing iconic landmarks, key drivers, and defining moments from the sport.
I was commissioned to lead the visual storytelling for the 2016 FIA Formula E season, creating artwork for the entire global campaign. Each of the 11 races across 10 countries was brought to life through a custom illustration—drawing on the spirit of each location and capturing iconic landmarks, key drivers, and defining moments from the sport.
Illustration
Motorsport
Process
To promote the 2016 FIA Formula E season, I worked with VCCP and Formula E to create a collection of campaign visuals—one for each race on the calendar. These illustrations fused bold, energetic compositions with references to local culture, famous landmarks, and memorable scenes from past seasons. The result was a cohesive global series that reflected the dynamic spirit of electric racing and the diversity of its international audience.
Process
To promote the 2016 FIA Formula E season, I worked with VCCP and Formula E to create a collection of campaign visuals—one for each race on the calendar. These illustrations fused bold, energetic compositions with references to local culture, famous landmarks, and memorable scenes from past seasons. The result was a cohesive global series that reflected the dynamic spirit of electric racing and the diversity of its international audience.
Process
To promote the 2016 FIA Formula E season, I worked with VCCP and Formula E to create a collection of campaign visuals—one for each race on the calendar. These illustrations fused bold, energetic compositions with references to local culture, famous landmarks, and memorable scenes from past seasons. The result was a cohesive global series that reflected the dynamic spirit of electric racing and the diversity of its international audience.
Process
To promote the 2016 FIA Formula E season, I worked with VCCP and Formula E to create a collection of campaign visuals—one for each race on the calendar. These illustrations fused bold, energetic compositions with references to local culture, famous landmarks, and memorable scenes from past seasons. The result was a cohesive global series that reflected the dynamic spirit of electric racing and the diversity of its international audience.
