FIA Formula E

I was commissioned to lead the visual storytelling for the 2016 FIA Formula E season, creating custom artwork for 11 races across 10 countries. Each piece brought the location, drivers and electric energy of the sport into a bold global campaign with a distinct identity for every race.

Credits: Commissioned by VCCP & FIA

Illustration, Concept Development

FIA Formula E Moscow race artwork showing electric race cars driving through a colourful track around St Basil’s Cathedral, blending city landmarks with high-speed motorsport illustration.

FIA Formula E illustration showing electric race cars speeding through a red sunset track, with bold motion lines, clouds and a futuristic racing atmosphere.

FIA Formula E Mexico City race illustration showing electric racing cars beneath a large eagle warrior motif, combining Aztec-inspired imagery, vivid colour and dynamic race action.

FIA Formula E race artwork showing electric cars speeding around a bright desert track with a giant hand sculpture, palm trees and a sunset sky.

CONTEXT

The series was created for the full Formula E season campaign, with each race needing its own image that could capture the location, drivers and energy of the event.

APPROACH

I approached the series with a bold, fast and slightly game-inspired visual language, mixing landmarks, racing moments and dynamic compositions to make each city feel alive.

CONTEXT

The series was created for the full Formula E season campaign, with each race needing its own image that could capture the location, drivers and energy of the event.

APPROACH

I approached the series with a bold, fast and slightly game-inspired visual language, mixing landmarks, racing moments and dynamic compositions to make each city feel alive.

CONTEXT

The series was created for the full Formula E season campaign, with each race needing its own image that could capture the location, drivers and energy of the event.

APPROACH

I approached the series with a bold, fast and slightly game-inspired visual language, mixing landmarks, racing moments and dynamic compositions to make each city feel alive.

FIA Formula E race artwork showing electric race cars speeding toward a roaring white tiger head, using bold colour, dramatic perspective and high-energy motorsport illustration.

FIA Formula E race illustration showing electric cars driving toward a grand architectural landmark, with bright green and blue colours, motion trails and futuristic racing energy.

FIA Formula E Berlin race illustration showing electric race cars speeding through a vivid city circuit, with a glowing tower, stadium architecture and bold sunset colours.

FIA Formula E Long Beach race artwork showing electric race cars driving past the Queen Mary, palm trees and red, white and blue track graphics.