Havoc

I was commissioned to create four custom illustrations for Havoc, a bold chip brand by Pepsico. Each artwork celebrated the ingredients and high-energy flavour of the product, helping give the packaging, retail and advertising a loud visual presence across the full brand rollout.

Credits: Commissioned by Vocabulary / Creative Lead Pete Baston

Illustration, Packaging, Media Kit

Havoc Brasier Bulgogi Blaze chip packaging artwork showing a bold red and yellow flavour world with flames, bulgogi bowl, ridged chips and Korean-inspired visual details.

Havoc Brasier Bulgogi Blaze product mockup showing the chip bag surrounded by ridged chips, chilli, sauce splashes and illustrated bulgogi ingredients on a bright green background.

Havoc Smoky Nacho Fume chip packaging mockup showing the bag surrounded by corn chips, jalapeños, melted cheese and bold flavour graphics on a bright green background.

CONTEXT

The illustrations were created as part of the Havoc brand rollout, appearing across packaging, retail displays and advertising to help give the product a loud, expressive presence.

APPROACH

I focused on making each ingredient feel explosive and full of movement, using bold colour, layered detail and exaggerated energy to match the attitude of the brand.

CONTEXT

The illustrations were created as part of the Havoc brand rollout, appearing across packaging, retail displays and advertising to help give the product a loud, expressive presence.

APPROACH

I focused on making each ingredient feel explosive and full of movement, using bold colour, layered detail and exaggerated energy to match the attitude of the brand.

CONTEXT

The illustrations were created as part of the Havoc brand rollout, appearing across packaging, retail displays and advertising to help give the product a loud, expressive presence.

APPROACH

I focused on making each ingredient feel explosive and full of movement, using bold colour, layered detail and exaggerated energy to match the attitude of the brand.

Havoc Spicy Indian Chaat chip packaging artwork showing onion rings, chaat, chilli and tropical illustrated scenery in a vivid pink, purple and yellow flavour world.

Havoc Spicy Indian Chaat product mockup showing the snack bag with onion rings, chaat bowl, lime, chilli and sauce splashes on a bright green background.

Havoc Fiery Lime Ardente chip packaging mockup showing the green snack bag surrounded by lime wedges, chilli, rolled chips and flavour effects on a bright green background.

Havoc Fiery Lime Ardente packaging illustration showing limes, chilli, rolled chips, smoke and broccoli-like green forms in a bold high-energy snack artwork style.