I was commissioned to create four custom illustrations for Havoc, a bold new chip brand developed by Vocabulary. Each artwork was a visual celebration of the ingredients, crafted to reflect the brand’s high-energy identity and applied across packaging, retail displays, and advertising with bold, expressive impact.
I was commissioned to create four custom illustrations for Havoc, a bold new chip brand developed by Vocabulary. Each artwork was a visual celebration of the ingredients, crafted to reflect the brand’s high-energy identity and applied across packaging, retail displays, and advertising with bold, expressive impact.
I was commissioned to create four custom illustrations for Havoc, a bold new chip brand developed by Vocabulary. Each artwork was a visual celebration of the ingredients, crafted to reflect the brand’s high-energy identity and applied across packaging, retail displays, and advertising with bold, expressive impact.
Illustration
Food
Packaging
Process
As part of the launch for Havoc, I collaborated with Vocabulary to shape the visual direction of the brand from the ground up. The project involved designing four custom illustrations, each capturing the chaotic, high-energy spirit behind the name. These visuals were rolled out across chip packaging, point-of-sale displays, and promotional material—helping establish a distinct, character-driven identity that stood out across retail and digital channels.
Process
As part of the launch for Havoc, I collaborated with Vocabulary to shape the visual direction of the brand from the ground up. The project involved designing four custom illustrations, each capturing the chaotic, high-energy spirit behind the name. These visuals were rolled out across chip packaging, point-of-sale displays, and promotional material—helping establish a distinct, character-driven identity that stood out across retail and digital channels.
Process
As part of the launch for Havoc, I collaborated with Vocabulary to shape the visual direction of the brand from the ground up. The project involved designing four custom illustrations, each capturing the chaotic, high-energy spirit behind the name. These visuals were rolled out across chip packaging, point-of-sale displays, and promotional material—helping establish a distinct, character-driven identity that stood out across retail and digital channels.
Process
As part of the launch for Havoc, I collaborated with Vocabulary to shape the visual direction of the brand from the ground up. The project involved designing four custom illustrations, each capturing the chaotic, high-energy spirit behind the name. These visuals were rolled out across chip packaging, point-of-sale displays, and promotional material—helping establish a distinct, character-driven identity that stood out across retail and digital channels.
