2022
2022
2022

Kenzo Parfums

I worked with Kenzo Parfums on an early concept and visual direction exploration for L’Eau Kenzo Homme and Femme. Inspired by Yuzu and Lotus, I developed illustrated product worlds that imagined the character, atmosphere and personality of each fragrance. The concepts were not taken forward, and I later developed independent interactive explorations based on the artwork.

Credits: Creative Lead Elsa Ferotin

Illustration, Interactive, Visual Development

Illustration, Interactive, Visual Development

Interactive — Click to begin, then hold to explore.

Interactive — Tap to begin, then hold to explore.

Kenzo Parfums Lotus illustration showing purple, pink and white lotus flowers, glossy water streams and green leaves in a fresh floral fragrance world.
Kenzo Parfums Lotus illustration showing purple, pink and white lotus flowers, glossy water streams and green leaves in a fresh floral fragrance world.
Kenzo Parfums Lotus illustration showing purple, pink and white lotus flowers, glossy water streams and green leaves in a fresh floral fragrance world.

CONTEXT

The project explored the character of each scent, with Yuzu for him and Lotus for her, imagining how the fragrances could become distinct visual worlds shaped by their ingredients, mood and personality.

APPROACH

I used expressive, nature-driven illustration to capture the fresh, elemental quality of each fragrance and create a distinct visual identity for each concept. I later revisited the unused artwork independently, exploring how the worlds could be experienced through movement, atmosphere and interaction.

CONTEXT

The project explored the character of each scent, with Yuzu for him and Lotus for her, imagining how the fragrances could become distinct visual worlds shaped by their ingredients, mood and personality.

APPROACH

I used expressive, nature-driven illustration to capture the fresh, elemental quality of each fragrance and create a distinct visual identity for each concept. I later revisited the unused artwork independently, exploring how the worlds could be experienced through movement, atmosphere and interaction.

CONTEXT

The project explored the character of each scent, with Yuzu for him and Lotus for her, imagining how the fragrances could become distinct visual worlds shaped by their ingredients, mood and personality.

APPROACH

I used expressive, nature-driven illustration to capture the fresh, elemental quality of each fragrance and create a distinct visual identity for each concept. I later revisited the unused artwork independently, exploring how the worlds could be experienced through movement, atmosphere and interaction.

Kenzo Parfums Yuzu illustration showing bright yellow citrus fruit, green leaves, lotus pads and flowing water streams in a fresh nature-inspired fragrance world.
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Kenzo Parfums Yuzu illustration showing bright yellow citrus fruit, green leaves, lotus pads and flowing water streams in a fresh nature-inspired fragrance world.
Kenzo Parfums Yuzu artwork showing the vertical KENZO logotype in teal on bright yellow, with a yuzu slice, leaves and lotus pads.
Kenzo Parfums Yuzu artwork showing the vertical KENZO logotype in teal on bright yellow, with a yuzu slice, leaves and lotus pads.

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