Libra — I am Fearless

I created the visual style and illustrations for I Am Fearless, an animated TV commercial for Libra featuring musician Megan Washington. The artwork supported a personal story of self-doubt, growth, confidence and empowerment through a bold animated visual language.

Credits: Commissioned by Clemenger BBDO / Animation by 21 19

Illustration, Concept Development

Libra I Am Fearless TVC animation frame showing a dark ink-like sphere forming in a cloudy white space, introducing the campaign’s abstract visual language of fear, pressure and inner emotion.

Libra I Am Fearless animation artwork showing a dark surreal scene with scattered papers, expressive marks and a small figure, visualising self-doubt and emotional overwhelm.

Libra I Am Fearless TVC illustration showing a delicate abstract form rising through grey texture with bright pink, orange and blue details, suggesting confidence beginning to emerge.

CONTEXT

The campaign focused on personal strength and empowerment, using Megan Washington’s story to speak to moments of uncertainty, growth and finding confidence in yourself.

APPROACH

I used expressive movement, bold shapes and emotional visual shifts to help the story move from a more vulnerable place into something proud, open and fearless.

CONTEXT

The campaign focused on personal strength and empowerment, using Megan Washington’s story to speak to moments of uncertainty, growth and finding confidence in yourself.

APPROACH

I used expressive movement, bold shapes and emotional visual shifts to help the story move from a more vulnerable place into something proud, open and fearless.

CONTEXT

The campaign focused on personal strength and empowerment, using Megan Washington’s story to speak to moments of uncertainty, growth and finding confidence in yourself.

APPROACH

I used expressive movement, bold shapes and emotional visual shifts to help the story move from a more vulnerable place into something proud, open and fearless.

Libra I Am Fearless animation frame showing a foot stepping onto colourful abstract marks, symbolising the first step through fear and uncertainty in the empowerment campaign.

Libra I Am Fearless TVC artwork showing a close-up eye filled with abstract shapes and reflection, representing self-awareness, emotion and inner change.

Libra I Am Fearless animation frame showing a dark sphere connected to a thin abstract cord, continuing the campaign’s visual metaphor of fear, tension and release.

Libra I Am Fearless TVC frame showing a dark abstract mark with the word “nameless,” using expressive typography and motion graphics to explore uncertainty and identity.

Libra I Am Fearless animation artwork showing a colourful wave of abstract marks, smoke and confetti-like shapes, visualising emotion transforming into energy and confidence.

Libra I Am Fearless TVC illustration showing a rising column of colour, smoke and expressive linework, representing strength, growth and empowerment within the animated campaign.

Libra I Am Fearless animation frame showing dark cloud-like texture with bright coloured marks, capturing the emotional shift from self-doubt toward confidence and resilience.

Libra I Am Fearless TVC artwork showing a sweeping black and purple abstract wave filled with colourful marks, expressing emotional release, movement and transformation.