I was invited by Mellow Mushroom to bring my own concept and visual storytelling to their A World of Pizza campaign. From initial idea to final execution, I created a custom illustration series, supporting assets, and a playful typeface—designed to reflect the brand’s quirky energy and connect with its pizza-loving audience.
I was invited by Mellow Mushroom to bring my own concept and visual storytelling to their A World of Pizza campaign. From initial idea to final execution, I created a custom illustration series, supporting assets, and a playful typeface—designed to reflect the brand’s quirky energy and connect with its pizza-loving audience.
I was invited by Mellow Mushroom to bring my own concept and visual storytelling to their A World of Pizza campaign. From initial idea to final execution, I created a custom illustration series, supporting assets, and a playful typeface—designed to reflect the brand’s quirky energy and connect with its pizza-loving audience.
Illustration
Advertising
Food
Process
For Mellow Mushroom’s A World of Pizza campaign, I teamed up with BooneOakley to bring a vibrant, offbeat vision to life. I developed a suite of illustrations, visual assets, and a bespoke typeface that captured the brand’s playful spirit and cult pizza following. The work leaned into surreal humor and bold, colorful storytelling—creating a fully immersive visual language that resonated across digital, print, and in-store experiences.
Process
For Mellow Mushroom’s A World of Pizza campaign, I teamed up with BooneOakley to bring a vibrant, offbeat vision to life. I developed a suite of illustrations, visual assets, and a bespoke typeface that captured the brand’s playful spirit and cult pizza following. The work leaned into surreal humor and bold, colorful storytelling—creating a fully immersive visual language that resonated across digital, print, and in-store experiences.
Process
For Mellow Mushroom’s A World of Pizza campaign, I teamed up with BooneOakley to bring a vibrant, offbeat vision to life. I developed a suite of illustrations, visual assets, and a bespoke typeface that captured the brand’s playful spirit and cult pizza following. The work leaned into surreal humor and bold, colorful storytelling—creating a fully immersive visual language that resonated across digital, print, and in-store experiences.
Process
For Mellow Mushroom’s A World of Pizza campaign, I teamed up with BooneOakley to bring a vibrant, offbeat vision to life. I developed a suite of illustrations, visual assets, and a bespoke typeface that captured the brand’s playful spirit and cult pizza following. The work leaned into surreal humor and bold, colorful storytelling—creating a fully immersive visual language that resonated across digital, print, and in-store experiences.
