I create immersive illustrated worlds where characters, culture, and narrative work together to form rich storytelling environments. From sports-inspired universes like Edo Ball to fantasy-driven campaigns like Dragon Academy, each project blends cinematic design, cultural detail, and visual storytelling to build worlds that engage audiences and elevate brands.
I create immersive illustrated worlds where characters, culture, and narrative work together to form rich storytelling environments. From sports-inspired universes like Edo Ball to fantasy-driven campaigns like Dragon Academy, each project blends cinematic design, cultural detail, and visual storytelling to build worlds that engage audiences and elevate brands.
I create immersive illustrated worlds where characters, culture, and narrative work together to form rich storytelling environments. From sports-inspired universes like Edo Ball to fantasy-driven campaigns like Dragon Academy, each project blends cinematic design, cultural detail, and visual storytelling to build worlds that engage audiences and elevate brands.
Characters
Storytelling
Art Direction
Process
World building is about more than creating visuals — it’s about crafting an entire ecosystem where story, design, and character work in harmony. I design worlds that are visually distinctive, narratively rich, and adaptable for campaigns, products, or long-term IP. This includes developing unique characters with memorable silhouettes, traits, and backstories, as well as environments, symbols, maps, and cultural elements that make each world feel alive.
Projects like Edo Ball and Dragon Academy show how a cohesive world can extend across formats — from illustrated maps and hero characters to full campaign applications. Whether the goal is a brand universe, campaign storytelling, or a standalone creative IP, I create worlds and characters built to inspire audiences and grow over time.
Process
World building is about more than creating visuals — it’s about crafting an entire ecosystem where story, design, and character work in harmony. I design worlds that are visually distinctive, narratively rich, and adaptable for campaigns, products, or long-term IP. This includes developing unique characters with memorable silhouettes, traits, and backstories, as well as environments, symbols, maps, and cultural elements that make each world feel alive.
Projects like Edo Ball and Dragon Academy show how a cohesive world can extend across formats — from illustrated maps and hero characters to full campaign applications. Whether the goal is a brand universe, campaign storytelling, or a standalone creative IP, I create worlds and characters built to inspire audiences and grow over time.
Process
World building is about more than creating visuals — it’s about crafting an entire ecosystem where story, design, and character work in harmony. I design worlds that are visually distinctive, narratively rich, and adaptable for campaigns, products, or long-term IP. This includes developing unique characters with memorable silhouettes, traits, and backstories, as well as environments, symbols, maps, and cultural elements that make each world feel alive.
Projects like Edo Ball and Dragon Academy show how a cohesive world can extend across formats — from illustrated maps and hero characters to full campaign applications. Whether the goal is a brand universe, campaign storytelling, or a standalone creative IP, I create worlds and characters built to inspire audiences and grow over time.
Process
World building is about more than creating visuals — it’s about crafting an entire ecosystem where story, design, and character work in harmony. I design worlds that are visually distinctive, narratively rich, and adaptable for campaigns, products, or long-term IP. This includes developing unique characters with memorable silhouettes, traits, and backstories, as well as environments, symbols, maps, and cultural elements that make each world feel alive.
Projects like Edo Ball and Dragon Academy show how a cohesive world can extend across formats — from illustrated maps and hero characters to full campaign applications. Whether the goal is a brand universe, campaign storytelling, or a standalone creative IP, I create worlds and characters built to inspire audiences and grow over time.
