Enjoy the NBA Asia — NBA

I had the pleasure of directing and producing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball.



Client: The Venetian / Sands
Producer: Art Advisory Service
Creative Direction: Andrew Archer, Emil Azmy Morgan
Installation: Factioned